1.1 Mission: Established in 2007, Duc Huong Anh Vietnam Company, Ltd (DHA Vietnam) is a professional agency with in-depth experiences in Event Management. DHA Vietnam constantly improves its social responsibility, enhances creativity and professionalism, and raises corporate events to the national and world levels, actively contributing to the development of Vietnam's education, health and human stature.
1.4 Vision: By 2025, the company's marathon will be widely introduced by the World Athletics (WA, previously known as IAAF) and the Association of International Marathons and Distance Races (AIMS).
2. Scope of Operation
2.1 Organizing cultural, social and educational events
Over the past 15 years, DHA Vietnam has cooperated with world scientific associations in many fields to successfully organize three weeks featuring scientific and professional themes on regional and global scale. The week of the scientific seminar "ASEAN Association of Radiology Congress 2012" was chaired by the ASEAN Association of Radiology. The week of the scientific seminar on the world large dams 2013 was hosted by the International Commission of Large Dams and the Vietnam Association of Large Dams. The week of international scientific seminars on surveyors 2019 (FIG 2019) was chaired by the International Federation of Surveyors and the Vietnamese counterpart. Each conference had attracted more than 1,000 leading scientists in the world, with hundreds of valuable scientific reports presented.
In recent years, the company has successfully organized more than 10 national scientific conferences to exchange scientific information, train and transfer cardiovascular treatment techniques, advanced cardiovascular intervention techniques, with the chairmanship of the National Association of Interventional Cardiology, the Hanoi Association of Interventional Cardiology, and the Vietnam Society of Cardiology. Each congress has the participation of 900 to 1,000 doctors from hospitals at all the district, provincial and central levels.
Since 2009, the company has had nearly a dozen winning projects funded by the World Bank (WB) and the Asian Development Bank (ADB); five consulting contracts for research, survey, and project evaluation, signed with Ministry of Education and Training projects such as the the Upper Secondary and Professional Teacher Development Project, the Secondary School Project II, the Lower Secondary Education for the Most Disadvantaged Area Project (LSEMDRP). It has also signed a number of projects funded by the New Zealand government for the provinces of Binh Dinh and Gia Lai.
2.2 Organizing sports events, marathons
Realizing that marathon is a form of combining sports activities to improve Vietnamese people's health with potential cultural and tourism promotion activities, while bringing benefits to the country and localities hosting the running tracks, while promoting corporate business development, DHA Vietnam has started to research the market and streamline its key goals since 2012 to organize regional and global marathons as it seeks to keep up with the development of the major, long-standing marathons in Germany, the United States, Japan, France...
In 2014-2015, DHA Vietnam tried and successfully organized the Happy Colour Run series with the slogan "I love my Motherland" in Hanoi, Hai Phong, Nha Trang and Da Nang, attracting tens of thousands of young people to participate in each place.
3. Introduction of the Heritage Race system
3.1 General characteristics
The Heritage Run system from the very beginning has been organized using the model and operating regulations of the world's leading prestigious marathons. Each race hosted by DHA Vietnam applies international standards. Each track not only meets the technical standards of the World Athletics and the Association of International Marathons and Distance Races, but also has the characteristics of the Vietnamese culture and that of the locality where the race is organized, contributing to improving physical fitness, community health, promoting the intangible cultural values, national and world heritage of Vietnam.
The Heritage Run system has turned three locations, the capital of Hanoi with a thousand years of civilization and the city for peace, Ha Long Bay, a World Heritage site, and Can Tho city, the Mekong Delta capital, into the desired destination of many runners abroad and in Vietnam. It also helps convey the message of quality and prestige of the national brand "Vietnam - a safe destination", being attractive to friends around the world.
The Heritage Run system contributes to the development of domestic tourism in parallel with international tourism. The Organizing Committee of the Heritage Race system pays great attention to raising the awareness of preserving the environment among runners and spectators, thus creating a very good impression and image in the eyes of visitors.
Runners' achievements at the Hanoi International Heritage Marathon and the Halong Bay International Heritage Marathon are recognized as eligible to participate in the prestigious Boston Marathon (Boston qualify), which is a professional strong point that attracts a large number of runners home and abroad in coming years.
The Heritage Race system has been organized with high professionalism, leaving good memories in the hearts of runners, and received special attention from the domestic and foreign media.
3.2 Hanoi International Heritage Marathon
The Hanoi International Heritage Marathon has a unique running track, passing through most of the iconic cultural heritages of the capital such as the Lake of the Returned Sword, the West Lake, Ho Chi Minh Mausoleum, Long Bien bridge as well as old streets such as Ba Trieu, Trang Thi, Hang Bong, Hang Ngang... This track has risen beyond the framework of a sporting event to bring the beauty of a cultural event, becoming an opportunity to promote to the world the beautiful image of Vietnam, a Hanoi city for peace, hospitable Hanoians and the city's cultural quintessence.
The VPBank Hanoi Marathon ASEAN 2020 was a cultural and sport event to celebrate the 53rd anniversary of ASEAN establishment and to respond to the year Vietnam held the role of the rotating ASEAN Chair. The race was also one of the official events to celebrate the 1010th anniversary of Thang Long - Hanoi.
The VPBank Hanoi Marathon 2021 has become one of the official sports activities to welcome the 31st SEA Games regional sports festival held in Vietnam in May 2022, serving as the basis for selecting more than 200 non-professional runners to accompany the event.
3.3 Halong Bay International Heritage Marathon
The Halong Bay International Heritage Marathon is one of the oldest marathons in Vietnam, held in Ha Long city in the northern province of Quang Ninh. The marathon owns many unique beauties. The track runs along the shores of Ha Long Bay, the planet's most romantic and beautiful bay, crossing the large cable-stayed bridge connecting Ha Long and Bai Chay, with many sections overlooking fanciful natural scenery, appealing to all runners, even the most fastidious ones. The track is not only certified by the IAAF and AIMS as meeting international standards, but also voted by the famous magazine "Runner's World UK" as one of the 50 greatest races on earth.
3.4 Can Tho International Heritage Marathon
The marathon made its debut in December 2019 in Can Tho, the capital of the fertile Mekong Delta, 170 km southwest of Ho Chi Minh City. Part of the Heritage Run system, the Can Tho marathon has an asphalt track that would always bring new emotions at each runner's step. It is a refreshing feeling when they stride in the cool morning breeze among the green rice fields stretching in the vast delta. It would be a surprise when in front of them stand famous landmarks of the historical western capital, as Can Tho is often referred to, such as Ninh Kieu wharf, Chau Van Liem school, Luu Huu Phuoc park and the historic Lo Vong Cung (Arc-shaped Road). That would be an attractive beauty of its own as the unique scenes include Cai Rang floating market and the serenity of "Truc Lam Phuong Nam" Zen Monastery.
4. Sports and Tourist Program
Sport tourism includes tours that takes the competition in sports activities as the main theme, combined with sightseeing at scenic spots or resorts. Sports tourism is popular and developed in the world, but it is still new to Vietnam.
In the 2018–2019 period, DHA Vietnam conducted a pilot program to organize sports tours for Vietnamese marathoners and running lovers to visit the Berlin marathon, a journey that also combines with tours in Europe. The number of registered participants was high, far exceeding organizers' expectations, which suggests that the demand for participating in these tours is quite high. DHA Vietnam at that time could only organize for a number of people participating in European sports tourism within the framework of its existing plan. Visitors returned with enthusiasm and passion of the Berlin marathon, fueling the Heritage Race system.
Currently, DHA Vietnam is planning and has been seeking cooperation opportunities with partners to offer sports tours to several European countries, to the United States or Japan... in order to bring Vietnamese marathoners to join major races while combining with tourism, and bring foreign marathon runners to Heritage Race system along with tours in Vietnam.
In the context of the complicated development of the COVID-19 pandemic on a global scale, the successful organization of large-scale events, and the appreciation toward them by Vietnamese state agencies, such as the VPBank Hanoi Marathon ASEAN 2020, the Halong Bay Heritage Marathon 2020 and the VPBank Hanoi Marathon 2021 has affirmed the strong vitality of these races. It also lays the premise for the glorious future development of the Heritage Race system and sports tourism.